OnDemand Webinar
Marketing 201: Win the Hearts and Minds of Your Community
Have you encountered challenges building enthusiasm about marketing internally? Are you looking for ways to build a more cohesive marketing plan?
Now that we have covered the importance of marketing your library and your role as a storyteller, it’s time to help you create your “branding plan” to help your library engage and grow. Branding plans help you to organize your thoughts, ensure you are marketing your vision, help you set the tone for your messaging, and more.
Join Robert Storer and Christopher Foster for Library Marketing 201: Win the Hearts and Minds of Your Community and learn how to craft a successful branding strategy.
- Learn the importance of a marketing plan
- The strategy behind building a comprehensive plan
- How to build your library’s marketing plan
Don't miss the continuation of the next webinar in Library Marketing series as you take your library marketing skills and efforts to a higher level.
Presenters
Christopher Foster
VP Business Development
Modern Postcard
Robert Storer
Director of Marketing
SirsiDynix