OnDemand Webinar
Library Marketing 202: Research + Competition = Positioning
Have you encountered challenges building enthusiasm about marketing internally? Are you looking for ways to build a more cohesive marketing plan?

Join us as we start the deep dive on building your own marketing plan! In this episode of Library Marketing we’ll be going over the first of 3 acts—how to research and analyze your audience in order to create the most successful positioning possible for your branding and marketing strategy.

During this free, 45-minute webinar, featuring Christopher Foster, Vice President of Business Development at Modern Postcard, and Robert Storer, Director of Marketing for SirsiDynix, learn more about

  • Research—what matters, what goes in your plan, and how to get there
  • Competition—Analyze who is competing for your patrons time and energy, how to think of those forces
  • Positioning— Given the what research reveals and who and what your competition forces are, learn how position your library for success to patrons and management and how to identify challenges and opportunities

Don’t miss out on this three part webinar covering positioning. Continue to tune in throughout our entire Library Marketing series.


Christopher Foster

VP Business Development
Modern Postcard

Robert Storer

Director of Marketing