Join us as we start the deep dive on building your own marketing plan! In this episode of Library Marketing we’ll be going over the first of 3 acts—how to research and analyze your audience in order to create the most successful positioning possible for your branding and marketing strategy.
During this free, 45-minute webinar, featuring Christopher Foster, Vice President of Business Development at Modern Postcard, and Robert Storer, Director of Marketing for SirsiDynix, learn more about
- Research—what matters, what goes in your plan, and how to get there
- Competition—Analyze who is competing for your patrons time and energy, how to think of those forces
- Positioning— Given the what research reveals and who and what your competition forces are, learn how position your library for success to patrons and management and how to identify challenges and opportunities
Don’t miss out on this three part webinar covering positioning. Continue to tune in throughout our entire Library Marketing series.
Erin Warnick is the children’s librarian at the American Fork Public Library in Utah. She recently graduated with a Bachelor in English Literature and is looking forward to beginning her MLS program in January. She is a firm believer that adults should get naptime too and lives by the motto “Make It Work.”
Lori Bonner is the assistant children's librarian at the American Fork Public Library in Utah. One of the things she likes most about her job is that she can play with puppets as an adult and it's not weird. Scuba diving, mountain climbing, and marathon running are all things she's read about.
VP Business Development
Director of Marketing