Join us as we continue the deep dive on building your own marketing plan! In this episode of Library Marketing we’ll be going over the second of 3 acts—how to craft mission and vision statements and organization values, connect with your community using a story arc and understanding the customer journey.
Register today for this webinar featuring Chris Foster, Vice President of Business Development at Modern Postcard, and Robert Storer, Director of Marketing for SirsiDynix, and learn more about
- Mission/Vision/Values—crafting meaningful, impactful mission, vision and value statements
- Story Arc for Customers—apply a story arc to your brand
- Customer Journey Map—view your marketing and experience through the customers perspective with a customer journey map
Don’t miss out on this second of three parts webinar covering how to create your branding and marketing plan. Continue to tune in throughout our entire Library Marketing series.
Erin Warnick is the children’s librarian at the American Fork Public Library in Utah. She recently graduated with a Bachelor in English Literature and is looking forward to beginning her MLS program in January. She is a firm believer that adults should get naptime too and lives by the motto “Make It Work.”
Lori Bonner is the assistant children's librarian at the American Fork Public Library in Utah. One of the things she likes most about her job is that she can play with puppets as an adult and it's not weird. Scuba diving, mountain climbing, and marathon running are all things she's read about.
VP Business Development
Director of Marketing