BLUEcloud Visibility Launch Kit

Is your library ready to get your search engine relevance moving? One of the best ways to help increase your Visibility is to use it. The more your visibility is used the more powerful it becomes. Gain momentum and spread the word to your users with the BLUEcloud Visibility Launch Kit, The BLUEcloud Visibility Launch Kit helps market your visibility to users, gets users searching, and helps improve your search engine relevance.

There are two campaign themes to choose from, Library as a Search Engine or Now Showing. Take a look at the different styles of each campaign and decide on the one that’s right for your library. Pick and choose the materials: use all collateral, use only a few, your marketing campaign is up to you. Files are free and customizable so you can put your library name and logo on the items you use.

The majority of these materials are targeted at your active users, which might seem counter-intuitive. Your library’s ultimate goal with BLUEcloud Visibility is likely to reach new users, and chances are your existing users are already familiar with your online catalog; promoting Visibility to active users can seem to miss the mark on your goals. We believe it is important to make your existing users aware that search engine-catalog access is now available. Don’t discount the possibility that your existing users might value Visibility and could generate substantial traffic to your page.

We do have a few recommendations for your campaign. Start by posting a web page where you can point users for detailed information. Include the URL to your “for more information” page on all promotional materials you distribute. If your library doesn’t do much in the way of marketing, simple materials like the bookmark, handout, and web banner might be your best resources. If your library wants a more active promotion, consider doinga social media campaign encouraging users to interact, like challenging them to post a screen shot of their library.link results.

We are excited help your library get the word out. When your library visibility increases, the entire Library.Link network benefits. Start your library’s visibility promotion today!

For questions or assistance regarding the Launch Kit please email the SirsiDynix Marketing Team.

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