Marketing your library can be a challenge and getting your patrons to engage with your marketing content can be even harder. If you’re looking for a boost in attendance and even the enthusiasm driving your marketing, consider storytelling as a library marketing method. In this Connections Summit session, join our Library Marketing Series hosts Christopher Foster, VP Business Development at Modern Postcard and Marketing Instructor at the University of California San Diego Extension, and Robert Storer, Director of Marketing at SirsiDynix, as they discuss what is meant by storytelling, why it works, (hint: it’s kind of like storytime, but not) and how you can incorporate it as an effective marketing tool.