On-Demand Webinar

Library Marketing 203: Brand Architecture

Have you encountered challenges building enthusiasm about marketing internally? Are you looking for ways to build a more cohesive marketing plan?

Join us as we continue the deep dive on building your own marketing plan! In this episode of Library Marketing we’ll be going over the second of 3 acts—how to craft mission and vision statements and organization values, connect with your community using a story arc and understanding the customer journey.

Register today for this webinar featuring Chris Foster, Vice President of Business Development at Modern Postcard, and Robert Storer, Director of Marketing for SirsiDynix, and learn more about

  • Mission/Vision/Values—crafting meaningful, impactful mission, vision and value statements
  • Story Arc for Customers—apply a story arc to your brand
  • Customer Journey Map—view your marketing and experience through the customers perspective with a customer journey map

Don’t miss out on this second of three parts webinar covering how to create your branding and marketing plan. Continue to tune in throughout our entire Library Marketing series.


Chris Foster

Chris Foster

VP Business Development
Modern Postcard

Robert Storer

Robert Storer

Director of Marketing

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During your customized demo, a SirsiDynix product expert will join you online to show you around and answer all your questions.

There’s absolutely no commitment—just fill out this form, and we’ll find a time that works for you.

Customer Quotes

"SirsiDynix is serious about customer care, and the support staff are friendly and quick, [giving] equal priority to the small and large library customers alike; your R&D is fantastic . . . and products are tried and true before release."
- Queen's College, University of Melbourne

"[We’ve had] an excellent relationship with the company over the years that has just gotten better and better."
- Lansing Public Library

"SirsiDynix continues to upgrade its products, enabling us to . . . have the latest cutting-edge integrated library system."
- Round Rock ISD

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