Marketing helps an organization understand what their customers want and generate more interest and loyalty. For libraries—it’s no different. Marketing can help you better engage with your community, understand what they are looking for and generate more traffic and circulation, but it can be challenging to form a clear strategy and put an effective marketing plan into place.
Join Christopher Foster, VP Business Development at Modern Postcard and Marketing Instructor at the University of California San Diego, and Robert Storer, Director of Marketing at SirsiDynix, for the start of our free multi-part webinar series focused on helping libraries understand and develop effective marketing.
In this first webinar you can expect to learn:
- How Marketing can help a library engage with their community
- Why storytelling is a great marketing method for libraries
- How to effectively share your library’s programs, services, and collection with your community
Tune into this webinar series and start your journey to become an expert library marketer!
VP Business Development
Director of Marketing