On-Demand Webinar

Marketing 103: How to Tell a Compelling Story That Engages Your Community

Have you encountered challenges building enthusiasm about marketing internally? Are you looking for ways to build a more cohesive marketing plan?

Learn how storytelling elements apply to marketing your library! Everyone loves a great story and compelling characters - it's been hard-wired to our brains for tens of thousands of years. Common story structures are universal, easily and quickly absorbed and remembered by your community. The best marketers use this structure to help develop their authentic brand connection with their audience.

Join Robert Storer and Christopher Foster for Library Marketing 103: How to tell a compelling story that engages your community and learn step-by-step exercises you and your team can use to better craft a compelling marketing message that will resonate with your users.

  • See examples of engaging marketing storytelling
  • Connect the embedded Story Structure to your own Library
  • Apply different kinds of transformations you can provide your community
  • Review examples from other libraries

Don't miss the continuation of the Library Marketing series as you take your library marketing skills and efforts to a higher level.

Presenters

Christopher Foster

Christopher Foster

VP Business Development
Modern Postcard
 

Robert Storer

Robert Storer

Director of Marketing
SirsiDynix

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Customer Quotes

"SirsiDynix is serious about customer care, and the support staff are friendly and quick, [giving] equal priority to the small and large library customers alike; your R&D is fantastic . . . and products are tried and true before release."
- Queen's College, University of Melbourne

"[We’ve had] an excellent relationship with the company over the years that has just gotten better and better."
- Lansing Public Library

"SirsiDynix continues to upgrade its products, enabling us to . . . have the latest cutting-edge integrated library system."
- Round Rock ISD

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