On-Demand Webinar

Marketing on a Shoestring

Are you eager to promote your library, but strapped for resources? Interested in economical marketing?

Keeping the community informed of your library’s great resources is an important part of making your library accessible—but your staffing is slim and your budget is not exactly flush with cash. When it comes to marketing, Heather Nicholson has found necessity is the mother of invention. Nicholson is an Adult Services Librarian, the former Head Librarian of a small public library, and a contributor to Creative Library Marketing and Publicity: Best Practices.

Drawing from her own experience managing a shoestring budget, Nicholson has found ways to get the word out without breaking the bank. In this webinar, Nicholson will explore economical solutions to library promotion, including:

  • The importance of strategic planning
  • Inexpensive and must-use options
  • Evaluating efficacy

Join us for this free 45-minute webinar and Q&A session for savvy marketing tips and actionable ideas from the resourceful Heather Nicholson.

About Our Presenter

Heather Nicholson is the adult services librarian for Strathcona County Public Library in Sherwood Park, Alberta, Canada. Heather worked in international student exchanges, in workplace wellness, as a junior high school teacher, and as an intern academic librarian before completing her MLIS degree at the University of Western Ontario in April 2011. She managed and marketed the Coaldale Public Library from September 2011 until March 2015.


Heather Nicholson

Heather Nicholson

Strathcona County Public Adult Services Librarian

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