Keeping the community informed of your library’s great resources is an important part of making your library accessible—but your staffing is slim and your budget is not exactly flush with cash. When it comes to marketing, Heather Nicholson has found necessity is the mother of invention. Nicholson is an Adult Services Librarian, the former Head Librarian of a small public library, and a contributor to Creative Library Marketing and Publicity: Best Practices.
Drawing from her own experience managing a shoestring budget, Nicholson has found ways to get the word out without breaking the bank. In this webinar, Nicholson will explore economical solutions to library promotion, including:
- The importance of strategic planning
- Inexpensive and must-use options
- Evaluating efficacy
Join us for this free 45-minute webinar and Q&A session for savvy marketing tips and actionable ideas from the resourceful Heather Nicholson.
