Now that we have covered the importance of marketing your library and your role as a storyteller, it’s time to help you create your “branding plan” to help your library engage and grow. Branding plans help you to organize your thoughts, ensure you are marketing your vision, help you set the tone for your messaging, and more.
Join Robert Storer and Christopher Foster for Library Marketing 201: Win the Hearts and Minds of Your Community and learn how to craft a successful branding strategy.
- Learn the importance of a marketing plan
- The strategy behind building a comprehensive plan
- How to build your library’s marketing plan
Don't miss the continuation of the next webinar in Library Marketing series as you take your library marketing skills and efforts to a higher level.
Erin Warnick is the children’s librarian at the American Fork Public Library in Utah. She recently graduated with a Bachelor in English Literature and is looking forward to beginning her MLS program in January. She is a firm believer that adults should get naptime too and lives by the motto “Make It Work.”
Lori Bonner is the assistant children's librarian at the American Fork Public Library in Utah. One of the things she likes most about her job is that she can play with puppets as an adult and it's not weird. Scuba diving, mountain climbing, and marathon running are all things she's read about.
VP Business Development
Director of Marketing