OnDemand Webinar
Library Marketing 203: Brand Architecture
Have you encountered challenges building enthusiasm about marketing internally? Are you looking for ways to build a more cohesive marketing plan?

Join us as we continue the deep dive on building your own marketing plan! In this episode of Library Marketing we’ll be going over the second of 3 acts—how to craft mission and vision statements and organization values, connect with your community using a story arc and understanding the customer journey.

Register today for this webinar featuring Chris Foster, Vice President of Business Development at Modern Postcard, and Robert Storer, Director of Marketing for SirsiDynix, and learn more about

  • Mission/Vision/Values—crafting meaningful, impactful mission, vision and value statements
  • Story Arc for Customers—apply a story arc to your brand
  • Customer Journey Map—view your marketing and experience through the customers perspective with a customer journey map

Don’t miss out on this second of three parts webinar covering how to create your branding and marketing plan. Continue to tune in throughout our entire Library Marketing series.


Chris Foster

VP Business Development
Modern Postcard

Robert Storer

Director of Marketing